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In Search of Juan Valdez: The Juan Valdez Marketing Campaign and the Construction of Colombian Identity

Fernando Gracia




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 |  Fernando Gracia |  2012-06-14 | Original language:English | PDF # 1 |  8.66 x.22 x5.91l,.33 | File type: PDF | 96 pages

 | In Search of Juan Valdez

||About the Author|EDUCATIONBachelor of Arts, Major: History. Minor: Economics. Haverford College, Haverford, PA, May 2011.HONORS AND AWARDSCenter for Peace & Global Citizenship Grant, Haverford College, 2011. Pan American Plaque, Pan American Association of Phil

In 1959, Juan Valdez introduced the world to 100% Colombian Coffee. This fictional image, designed by the New York based advertisement agency Doyle Dane Bernbach in conjunction with the Federación Nacional de Cafeteros de Colombia (National Federation of Coffee Growers of Colombia), represents the Federation itself and over 500,000 coffee growing families. The National Federation of Coffee Growers of Colombia was created in 1927 to unite the Colombian coffee-growi...

You easily download any file type for your gadget.In Search of Juan Valdez: The Juan Valdez Marketing Campaign and the Construction of Colombian Identity   |  Fernando Gracia. I was recommended this book by a dear friend of mine.

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